“Where can I find a high-quality, durable, well-fitting and stylish outdoor garment for my pet that has been thoughtfully made?”
We founded Beana in Finland in 2020 to answer this question.
Beana creates playful yet practical clothing and accessories that make everyday life with pets easier and more fun. Our collection combines eye-catching cuteness with bold Finnish design. Every product is designed to fit exceptionally well and to last through long use.
We believe pets deserve products that are designed with the same care as products made for people. That is why our design philosophy draws inspiration from the same high quality standards used in designing technical outdoor clothing.
Every Beana product combines more than thirty years of experience in pet clothing development with the creative touch of Finnish designers. The result is a collection that works for everyday adventures and brings joy and personality to every shared outing.
Thank you for choosing Beana and for appreciating Finnish design.
Cute by nature. Bold by design.
Beana's design philosophy
In the pattern design and material choices for our products, the first priority is the right fit, regardless of dog breed. A carefully patterned product comes to life in the colourful prints of Finnish designers. A product that fits well is always more comfortable to use. It also withstands wear better and is therefore always longer-lasting.
Beana products are always made from high-quality materials. Already at the design stage, we aim to make products from a single material where possible (100% the same fabric), which also makes them easier to recycle at the end of their life. The right material choices improve a product's functionality and extend its active lifespan. The materials we choose are always used as widely as possible across different products, and our timeless prints last from one season to the next.
We optimise our use of fabric to minimise waste. We do not position our prints on individual pattern pieces such as collars or legs. We also make as much use as possible of offcuts in smaller products and size variants.
We collect any surplus materials and do our best to use them in new product innovations and future collections. Our goal is to reach a level in our production where material waste is minimal.
Crafted with care
We design our products to last, use recycled materials where appropriate and choose our manufacturing partners with care.
We work with carefully selected manufacturing partners who share our commitment to quality and craftsmanship. Many of our textile products are currently handcrafted in a small sewing atelier in Estonia, which employs around twenty skilled local seamstresses with long experience in making high-quality textile products.
